Google AdX (formerly known as DoubleClick Ad Exchange) is a programmatic advertising platform that allows publishers to sell their ad inventory to advertisers through an auction-based system. If you are a publisher, there are several ways to earn money using Google AdX:
Increase your website traffic
The more traffic your website generates, the more opportunities you have to display ads and earn revenue through Google AdX.
Optimize your ad placements
Placing ads in the right positions on your website can help increase visibility and click-through rates, which can lead to higher revenue.
Use ad formats that perform well
Google AdX offers a range of ad formats such as display ads, video ads, and native ads. Experiment with different ad formats to find the ones that work best for your website and audience.
Set up header bidding
Header bidding is an advanced programmatic advertising technique that allows publishers to sell their ad inventory to multiple ad exchanges simultaneously. This can increase competition for your ad inventory and drive up prices.
Work with a third-party monetization partner
There are many third-party companies that can help you maximize your revenue from Google AdX. These companies offer services such as ad optimization, header bidding, and yield management.